London is known to be one of the fashion capitals in the world. It is a multi-cultural and diverse city whereby fashion trends are taken seriously by many people. This is both in terms of beauty and clothing. Simmy’s wigs falls under the category of beauty in London. While wigs are worn for a variety of different reasons, it is also worn as the final piece in fashion. Wigs in London ooze confidence and beauty. This is why it is common to wear a wig in London, whether it is public knowledge or not. A lot of the time, the average person will not be able to identify when someone is wearing a wig (especially with a Simmy’s Wig). This is because the wigs that are made by Simmy’s Wigs, London are manufactured to look as natural as possible.